Direction
ENTREPRENEURSHIP
- GENERAL
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TEACHING METHODS: TEACHING HOURS (WEEKLY) Lectures
3 COURSE TYPE: Special Infrastructure COURSE PREREQUISITES: None TEACHING LANGUAGE: Greek THE COURSE IS OFFERED TO ERASMUS STUDENTS: No - LEARNIING RESULTS
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Course Description and Learning Objectives The aim of the course is to introduce the students to the basic concepts related to entrepreneurship and the business context and to familiarize them with the procedures and practices of entrepreneurship, emphasizing the stages of starting a new business.
Upon successful completion of the course, students are expected to possess:
Knowledge: so they can understand: The concept, importance and complexity of modern entrepreneurship. The concept of innovation and its importance in entrepreneurship. The modern business environment. The sources of financing a business venture. The various types of entrepreneurship and business models
Skills related to: (a) the methods of identifying and analyzing a business opportunity, (b) writing a business plan for a new business, (c) analyzing the functional areas of the business venture, (d) financial analysis of the business venture.
Skills related to: (a) assessing the business environment, identifying a business opportunity and starting a new business, and (c) making the business decisions for the successful operation of the new business venture.
Competencies making Decision
Independent Work
Promotion of free, creative and inductive thinking
- CONTENT
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The course is developed in 13 units
Section title
1. Introduction to entrepreneurship: the entrepreneurial challenge
2. The entrepreneurial mindset
3. Business idea: generation and evaluation
4. From idea to opportunity: opportunity evaluation
5. Business model development
6. Business plan
7. Intellectual Property and Institutional Issues
8. Coping with business failure
9. Securing funding
10. Business Marketing
11. Social networks & entrepreneurship
12. Development and expansion of the business
13. Modern forms of entrepreneurship: social/ sustainable/ corporate entrepreneurship
- TEACHING and LEARNING METHODS - EVALUATION
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TEACHING METHOD - Lectures in class USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES Support for the learning process through the e-class platform METHODS OF INSTRUCTION Method Semester workload Lectures 39 Writing work 20 Independent study 91
Total workload in hours 150 STUDENT LEARNING ASSESMENT - Language of Evaluation: greek
- Type of assessment.
(a) Written progress (30%)
(b) Written assignment (10%)
(c) Final written examination (60%)
which include:
Multiple choice questions
Short answer questions
Solving problems related to business decisions
Benchmarking theory elements
- RECOMMENDED-BIBLIOGRAPHY
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1. Neck H., Neck C., Murray E. (2020), Entrepreneurship: Mindset and Practice, Athens: Critique
2. Greene F., Storey D., Fafaliou E., Hassid I. (2011), Entrepreneurship for Small and Medium Enterprises, Athens: Review
3. Deakins D., Freel M. (2007), Entrepreneurship, Athens: Critique
4. Goniadis H., Entrepreneurship: Economic development and social well-being, Athens: Diplografia